All posts in Logo Design

Using LinkedIn For Business

A client of mine wants to start using LinkedIn for business but doesn’t have the time to commit to it. So he’s asked me to manage it for him. His words: ‘Do you use LinkedIn? How can you help my business on LinkedIn? And how much will it cost?’

So, I’m sure there’s a few more of you out there wanting to get involved with LinkedIn but need some help. As I get my client’s business all ‘LinkedIn’, I’ll share the process and steps so you can achieve the same.

Like all marketing projects, there are a few questions and steps to go through before getting stuck in …

  • Who is your target market? Or are you looking to engage with new markets or businesses?
    Be specific. What do they look like (CEO, Entrepreneur, Office Manager, Real Estate Agent)? What interests them – in regard to work and their personal life? What articles do they read? What do they do in their spare time?
  • Are they on LinkedIn?
    Come up with the name of someone who fits your target market, go to LinkedIn and do a search for their name. What’s the point of engaging in a marketing campaign on this platform if your people don’t use or aren’t active in LinkedIn?
  • What type of information or content would they be interested in knowing about?
    Like Facebook, you want to share content that is relevant to your target market. And it doesn’t always have to be related to your business but it needs to be professional content that is of interest to your network.
  • What do you hope to achieve from using LinkedIn?
    Do you want to build your network? Increase sales? Increase brand awareness? Think about the long term goal of the LinkedIn business page as this will give you a clear path to what content and engagement you should be aiming for.
  • Do you have time in your working week to be active in LinkedIn?
    From what I’ve learnt, LinkedIn is definitely not as ‘needy’ as other social media platforms. If you can contribute to your page, community and/or groups a couple of times a week, perfect!

Now you need a marketing plan. It doesn’t need to be pages long but you want to have an idea on what content to share and when. Here’s an easy way to get one going …

  • Get a 12 month calendar.
  • Add key dates such as holidays, celebrations, expos etc that are relevant to your business. As an example, a gardener/landscaper would add the seasons, as they hugely influence his business, as well as dates like Labour Weekend, for when people start getting out into their gardens again after Winter.
  • Add networking events or other business related functions that fall into the marketing category.
  • Add any other marketing opportunities you’re thinking about. For example, magazine advertorials or podcasts.
  • Then plan your media themes and content. Going back to the gardener/landscaper example, a week before Labour Weekend he plans to write an article titled ‘5 Quick & Easy Ways to Freshen Up Your Garden This Weekend’.

Note: For LinkedIn, I would aim to add content twice a week but only commit to what is realistic for you. You are better to be consistent and contribute once a week if that’s more achievable.

So, you have a goal, a defined target market and a plan … now let’s get started. Here’s where you go to create your LinkedIn business page. Follow the steps in this link to get the page setup. Then come back here and read the following articles by Social Media Examiner:

These articles offer great advice on how to get the most out of your newly created LinkedIn business page. If you need advice or ideas for content, feel free to email me – I’m happy to help where I can!

Dovetail Logo Design

I really enjoy creating logo designs and this one is no exception …

Adrian of Dovetail was introduced to me by another RGDESIGN client – LOVE referrals – and from our first meeting we were on the same page with what Adrian wanted in regards to a logo for his new business venture. Something professional, clean, modern without dating anytime soon, a reflection of the type of work Dovetail will do in the community etc.

I gave him 3 ideas initially and after seeing one in a few different colour variations, he was sold on the first concept.

 

Initial Concept Designs:

 

Dovetail-Logo-Design-Ideas

 

Colour Variations:

 

Dovetail-Logo-Design-colour-options

 

Final Logo Design:

Dovetail-Logo-Final

Here’s what Adrian from Dovetail had to say:
” I worked with Renee in the design and printing of logos and business cards for my new startup. Renee took time to understand the nature of my business, and the design approaches that resonated with me. She came up with great options, and a final design that I am delighted with. More importantly, clients have remarked on how engaging my logo and business cards are. I would happily recommend Renee on the basis of my work with her. ”

Check out Dovetail.

ISS Re-branding

Integrated Security Services Ltd (ISS) were referred to me by Bryce from Leck Electrical.

ISS were in the process of purchasing new company vehicles and decided it was time to ‘freshen up’ the company logo. They were using various forms of the logo, which were developments over the years, but the company lacked consistency across all their marketing platforms. These are the variations of the logo that the company was using …

ISS_previous_logos

When ISS contacted me they wanted to see ideas that simplified the logo to just using ISS and the phone number. This logo was going to be used for stickers that are placed on premises they monitor, on the company vehicles etc. They wanted to modernise the font, but not drastically, while keeping the circular format which has become recognisable for the company. They also wanted a bolder colour and a colour that differentiated them from their competitors.

So I put together a few ideas …

ISS_logo_ideas

After the team got together and decided which design they liked the best, we developed the logo – looking at colour options and possible layouts …

ISS_logo_ideas

To then come to a final logo design for ISS Security!

ISS_logo_ideas

Revonet Re-branding

revonet_feature

Revonet’s business direction has changed a few times since it’s inception. RGDESIGN was hired to re-brand Revonet for it’s latest rebirth – Cloud Brokerage Services.

The brief was relatively simple – “Come up with a few ideas. I have no preconceived ideas but I want something clean, professional, perhaps a bit geeky, that will work for large corporates across many industries.”

No problem. RGDESIGN worked on a few ideas …

revonet_logo_ideas

Once the client chose their favourite we worked on colour variations and here is the final result …

Revonet-Logo-Design

With a business card to go with it …

revonet_business_card

10 Common Mistakes in Logo Design

If you’re thinking of designing your own logo, check out this article from Smashing Magazine first.