All posts in Tips & Tricks

Be honest with yourself … when was the last time you updated or refreshed your website?

In this day and age it is REALLY important to have a website for your business butit’s just as important to have a relevant and updated site.

Why?

  • It builds credibility for your business, product and service.
  • If your site is out-dated, consumers are likely to shop elsewhere.
  • Consumers are more likely to find you online through search engines.
  • People are researching, selecting and buying on their devices and phones more and more.

So, when you have some spare time – yeah right! – take some time to have a think about your website and ask yourself the following questions:

  • How much traffic do I get through on my website?
  • Does the site have a high bounce rate?
  • Does my website look a bit old and tired?
  • Does my site provide a strong brand image?
  • Is the current content relevant to my business now?
  • Do I need to integrate social media into the website?
  • Does the website need extra features like a newsletter opt-in?
  • Is my site responsive?

Check out this article too: 10 tell-tale signs that your website may need a redesign.

What does ‘responsive’ mean? 
Basically, it means the website adapts to different browser sizes … so the content will be resized and rearranged to fit smaller screens such as smart phones and tablets.

responsive image

Feel free to ask me for help on this … I’m happy to have a quick look at your website and give you some feedback on what works and what can be improved. Email me!

Until next time, take care!

Have you thought about having a Facebook business page but decided it’s too hard?

I have a Facebook business page for RGDESIGN and I Don’t Do Ugly! I started these pages a few years ago when ‘everyone’ was saying your business needed to be active on social media …

I have been VERY inconsistent with posting and keeping the pages updated. Jumping on the business Facebook page was something I did when I remembered or had the time. But lately I’ve been making an effort to keep the I Don’t Do Ugly! page current.

Why?

One of my main goals this year is to communicate regularly with my customers and Facebook makes it easy to get in front of the people who are interested in what I do and what I have to offer.

Should you have a Facebook page for your business?

YES – if your target market is active on Facebook.
YES – if you want to grow your audience without spending a fortune.
YES – if you want to be in front of your customers on a regular basis.
YES – if you have exciting things happening in your business.
YES – if your competitors have one.
NO – if you honestly don’t have a spare 5 minutes a day!

If you’re still not convinced, check out these articles – Facebook Pages For Business and Why You Need A Facebook Business Page For Your Business.

I’m sure you’re thinking that creating a Facebook page for your business is hard work. It’s not! You’ll need to create a personal Facebook account, if you don’t have one already, and simply follow the setup process which will take a minute or so. I reckon the challenge is committing to it and making it an important part of your marketing plan!

Setup Facebook for Business

Once you setup your Facebook business page, make sure you add a profile picture, perhaps your business logo, and a relevant cover image. Then start posting and building your audience!

If you need help, I can set up a page for you and I can also help with creating a cover image if you’re not sure what to use. Just flick me an email :)

Until next time, take care!

So you have an email database … now what?!

So to follow on from the last post, now that you have a database setup, how do you build your database? What do you do with that list of potential and existing customers?

How to build your email database?

  1. Tell people about your email newsletter or database. Add a link to the bottom of your email signature, add a signup box to your website home page and sidebar, add a ‘signup’ tab to your business Facebook page …
  2. Encourage people to signup by giving them something for FREE. By this I mean giving away high quality content or information through an online download or ebook. Give your potential customers content that’s worth signing up for.

How to use your email database?

  1. Email high quality content and information. Think of all the emails you get each day and how much of it is people trying to sell you something. I’m sure you hit DELETE instantly! People want relevant and exciting content so make sure you think of your audience and tailor your content to what they would want to read.
  2. Be regular and consistent with your contact. I have been VERY slack with this in the past but consistency is key. Be mindful to not over-commit yourself. What’s achievable with your workload? Weekly, fortnightly, monthly, bi-monthly, quarterly …
  3. Engage your database. You could ask a question about the theme of your email or add a survey using Customer Thermometer. Remember that people ‘don’t have time’ for lengthy replies so make it quick and easy for people to respond.
    My biggest suggestion when communicating with your database is to remember WIIFM – What’s In It For Me? – and don’t SELL. Think like your customer. They want to benefit from being on your list!

Here’s a few links you mind find useful:

How To Easily Boost You Email Opt-Ins
25 Ways to Grow Your Email Marketing List
How to Become a List Building Superhero

If you need help with building your list or coming up with content ideas, feel free to contact me.

Why I prefer MailChimp for customer newsletters & email lists

Mastering-Mailchimp-large

When I recently sent out an email update to my database, I had a HUGE number of people respond asking about MailChimp and getting an account set up for their business. So I thought you might benefit from what I’ve been telling them.

Email newsletters are definitely becoming a popular and easy way for businesses to stay in touch with their database and as a result, I’ve been setting up a lot of MailChimp accounts for customers lately. Also, I’ve used MailChimp for about 7 years now and it’s what I recommend my customers use to start their email database.

Here’s why:

  • It’s FREE! That’s if you have less than 2,000 subscribers and will send less that 12,000 emails per month.
  • Sign up and start! There’s no trial period so once you sign up you’re good to go.
  • Easy to use! Some of my customers admit they aren’t very tech savvy but once they get the hang of it, they find MailChimp really easy to use.
  • The reports are GREAT! You can see how many people opened your emails, what they clicked on … you can even get a list of the people who didn’t open your email and send a targeted email to that list. Awesome for testing subject lines!
  • The design is customisable! So you can create consistency with your brand.
  • You can integrate MailChimp with your WordPress site and Facebook page. Great if you have a blog and want to send post updates to your database with one click.

If you sign up to a paid account, there are a lot more features available such as auto-responder emails and inbox inspection. Here’s a great article about using MailChimp to grow your brand which discusses the features for paid and unpaid accounts. But if you’re just starting your list, then the free account option is perfect!

Here’s a couple of examples of MailChimp accounts I’ve set up and how they work:

Supply Chain Solutions

We setup the MailChimp account when we redesigned the website as we wanted to capture people from it.

scs-signup-using-mailchimp

We then integrated MailChimp with the new WordPress site so that when blog posts were created, through the site, everyone on the newsletter list received an email notifying them of the new content and information.

scs-email-using-mailchimp

This is great for getting people back to your website!

Professional Yoga

We setup the MailChimp account when we created the website.

professional-yoga-signup-using-mailchimp

Edit uses her MailChimp account to promote new products and any upcoming workshops and classes she’s running.

ODE NZ

ODE were using Outlook and Word for their supplier updates/newsletters. A very long winded way of doing things but with plans to develop the business in the future, the owners wanted an easier and more cohesive approach. With my help, they now have a database/email list that’s easy to find and a newsletter template that reflects the brand.

infoflo-using-mailchimp

One great feature we used on the first MailChimp newsletter was Customer Thermometer where we asked the readers to rate the new newsletter format.

thermometer

So, if you don’t currently have an email newsletter/database and have been thinking of creating one, check out MailChimp. If you’re already using MailChimp, awesome! Hopefully you found some the tips and information helpful. And if you use another email newsletter solution/provider, consider checking out MailChimp as it might offer tools that could benefit your business goals.

Example of How To Add A YouTube Video To Your WordPress Blog

Learn how to add YouTube videos to your WordPress blog.

This is what it will look like once the code is embedded into your blog post:

YouTube Video Sizes

Below are the different video sizes you can select within the YouTube drop down menu.

560 x 315

640 x 360

853 x 480

1280 x 720