Why I prefer MailChimp for customer newsletters & email lists

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When I recently sent out an email update to my database, I had a HUGE number of people respond asking about MailChimp and getting an account set up for their business. So I thought you might benefit from what I’ve been telling them.

Email newsletters are definitely becoming a popular and easy way for businesses to stay in touch with their database and as a result, I’ve been setting up a lot of MailChimp accounts for customers lately. Also, I’ve used MailChimp for about 7 years now and it’s what I recommend my customers use to start their email database.

Here’s why:

  • It’s FREE! That’s if you have less than 2,000 subscribers and will send less that 12,000 emails per month.
  • Sign up and start! There’s no trial period so once you sign up you’re good to go.
  • Easy to use! Some of my customers admit they aren’t very tech savvy but once they get the hang of it, they find MailChimp really easy to use.
  • The reports are GREAT! You can see how many people opened your emails, what they clicked on … you can even get a list of the people who didn’t open your email and send a targeted email to that list. Awesome for testing subject lines!
  • The design is customisable! So you can create consistency with your brand.
  • You can integrate MailChimp with your WordPress site and Facebook page. Great if you have a blog and want to send post updates to your database with one click.

If you sign up to a paid account, there are a lot more features available such as auto-responder emails and inbox inspection. Here’s a great article about using MailChimp to grow your brand which discusses the features for paid and unpaid accounts. But if you’re just starting your list, then the free account option is perfect!

Here’s a couple of examples of MailChimp accounts I’ve set up and how they work:

Supply Chain Solutions

We setup the MailChimp account when we redesigned the website as we wanted to capture people from it.

scs-signup-using-mailchimp

We then integrated MailChimp with the new WordPress site so that when blog posts were created, through the site, everyone on the newsletter list received an email notifying them of the new content and information.

scs-email-using-mailchimp

This is great for getting people back to your website!

Professional Yoga

We setup the MailChimp account when we created the website.

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Edit uses her MailChimp account to promote new products and any upcoming workshops and classes she’s running.

ODE NZ

ODE were using Outlook and Word for their supplier updates/newsletters. A very long winded way of doing things but with plans to develop the business in the future, the owners wanted an easier and more cohesive approach. With my help, they now have a database/email list that’s easy to find and a newsletter template that reflects the brand.

infoflo-using-mailchimp

One great feature we used on the first MailChimp newsletter was Customer Thermometer where we asked the readers to rate the new newsletter format.

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So, if you don’t currently have an email newsletter/database and have been thinking of creating one, check out MailChimp. If you’re already using MailChimp, awesome! Hopefully you found some the tips and information helpful. And if you use another email newsletter solution/provider, consider checking out MailChimp as it might offer tools that could benefit your business goals.

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